We assist you with your
sales
marketing
training
repairs
growth
- Exclusive Programs
- Discount programs for customers
- Rebate programs for dealers
- Free shipping on qualifying orders
- Special terms on large shipments
- Training services for new and existing dealerships

Photo Credit Jenn Bates
What Our Dealers Have Said
Mark Donovan
LEOMA, TN
February 15, 2019
Mahlon Martin
LIBERTY, KY
July 23, 2018
Our story…
We (Matt & Beth Kirk) have owned our store for 3 1/2 years. When we purchased our store, the previous owners had carried the Dixon zero turn mowers, which we continued selling until Dixon mowers were no longer being made under the Dixon name. We decided to carry Country Clipper mowers after researching several different brands of mowers. It certainly has been one of the best decisions we have made in regards to our business. This is our second year carrying Country Clipper mowers, and we have already sold 23 units this year! Our store is in the “Thumb” of Michigan (somewhat “in the middle of nowhere”), but these mowers sell themselves. On more than one occasion, we have had current Country Clipper owners in our store purchasing blades or other parts for their Country Clipper while another customer is looking at purchasing their first Country Clipper, and the current owner sells the mower for us. You know you have a great product when owners like their lawn mower so much they want to share how great their machine is. After much encouragement from Mark last year, we attended the Conniff Annual Meeting, and it was a fantastic experience. We learned a lot, were able to connect with other dealers, and were able to take advantage of great booking discounts. The Annual Meeting was informative, in a relaxed environment, we will be back this year. The entire Conniff team has been excellent to work with, always willing to answer simple to complex questions, and providing the support we as dealers need to be successful. We are thankful that we work with Conniff and Country Clipper to provide GREAT mowers to our customers!
Matt & Beth Kirk
[email protected]
Fairgrove, MI
October 26, 2016
Roger Hill
Orient, OH
September 12, 2016
Shawn Light
Wabash, IN
June 27, 2016
I believe Country Clipper twin stick models on display along with the joysticks got more people to consider Country Clipper. Some customers shied away from country clipper when we only displayed models with joysticks, because they are unfamiliar with it. Once they see that they can buy Country Clipper either way, they are usually open to try the joystick and many like it and end up buying one.
We also started using the “12 Point Value” in our sales presentations along with the cut-away spindle and emphasizing the importance of the pivoting Front Axle and deck. The sales training that C S I provided helped us become more familiar with the key features and how to use them in our presentation to the customers. Country Clipper is a unique product loaded with exclusive features that our competitors cannot offer, once the customer sees this value, they will buy Country Clipper.
I never thought that I could sell big expensive Defenders in my marketplace, but when we stocked them, we sold two 72 inch plus one 60” this year. The 72” Defender was a real hit and attention getter in our display at our local fair. It created traffic in our display, what an awesome machine!
The cruise became an incentive last spring, once our sales reached a point where we realized that we may be able to qualify. We actually ended up having enough points to earn a free cruise! We are excited about going on our first Country Clipper Cruise in January. Vacationing in the Caribbean with a big group of dealers that are in the same business as us sounds like lots of fun. I also pick up lots of valuable ideas and knowledge whenever I have an opportunity to network with fellow dealers.
Bill Schirmer
Brookville, IN
June 27, 2016
Word-of-mouth from previous customers talking to their friends and neighbors about their Country Clippers. We have a great product and our customers are very satisfied with it. They love the features especially the joystick Control and also the standup deck these are the main two features that people come looking for when they have talked to a Country clipper owner. There are many other great features too such as the articulating deck and axle system and the new handrail accessory. We sold a lot of the new handrails, our customers really like this feature, in fact I will probably order as many handrails as machines on my stock order due to its popularity.
Newspaper advertising is the other item that has been very effective for us at bringing customers through our door. We advertise in four local community newspapers that are free and go to all residents in that area. We always run a one fourth page Color ad that is very prominent in the papers, we rotate between the four papers.
…… These are the two things that I feel bring us the most Business.
There are many other important factors as well….
The Country Clipper product Quality and durability, Most of the first machines that we have sold are still out there running strong. The heavy deck construction is a major factor of durability.
We also make sales as a result of people comparing products online, who visit Country Clipper’s website, and find us through the dealer locator there.
We make a good profit margin on country clipper, we do not have to cut the price on them because we can bring the value up by showing them the heavy construction, unique features, and easy operation.
We love going on the annual cruise, this is a major incentive for us. This is our only vacation that we take each year and it is very special to us.
Cory Furlong
Nashville, MI
May 27, 2016
I would say advertising is the number one factor. Randy our owner, commits a lot of funds to advertising. We put a lot of money and effort into advertising. Continuity is very important as well as using more than one media. We use Radio, TV and newspaper inserts about 3 to 4 times per season. These are tied into our promotions including our home show display and our own open house.
Second I would say is our utilization of the demo program. Taking a unit to the customer’s property for them to try it on their own lawn is a key factor in making more sales. It gives the customer an opportunity to get comfortable on the machine and see how it does his job, therefore he is comfortable with making buying decision.
Another important program is the retail financing. About 60% of our sales are made using the 0% financing programs that are offered.
We keep a complete selection of sizes and models on display for the customer to view and try out and this helps us make more sales. Sometimes we may not have the exact model that the customer desires that’s what is nice about being able to call C S I and get a unit shipped out the same day. Sometimes we make sales because of this quick availability, most of your competition cannot get product this quickly so we make the sale.
Customer referrals and testimonials are another big factor. Each machine sold to a satisfied customer seems to generate more referrals and sales. Recently, we received a written testimonials from a customer sharing his satisfaction with their country clipper mower, we don’t hesitate to share this with prospective customers.
Question: How would you rate, Conniff Sales as a distributor / supplier?
In one word outstanding! We enjoy the full cooperation of your inside staff, whether it’s parts look up, Product knowledge, services assistance, or getting a rush order out their can-do attitude is appreciated. Tom Eberle,, C S I territory manager, has a vast knowledge of the industry. His knowledge is very helpful to us and he is always willing to take his time to help us anyway he can. He is always available to help us with our special events such as the home show and our open house.
Kenny Kiesel
Princeton, IN
May 27, 2016
Partner up with Team CSI

Fill out the form to become another satisfied dealer for Conniff Sales, Inc